I build pages for buyers, not algorithms
I'm Dom Jedro, Managing Director at Just Digital, seventeen years in SEO, working from Bali with research tools I build myself.
Message Dom on LinkedIn
The short version
In 2012 my evening-wear website disappeared from Google overnight. The Penguin update took it out.
That site had made about €500,000 in ad revenue over its life. After that I stopped building for the algorithm and started building for the buyer.
The lesson took a while to sink in, but it was simple. If a page only exists to rank, it only lives as long as the ranking does. If a page answers what a real buyer is asking, in the buyer's own words, it keeps working.
I kept building my own content sites until 2020. Then I started Just Digital. Since then my clients have included a global B2B technology company I can't name, a Kita-software company, a motorhome business, a window-cleaning company and a tree-planting company.
What I do differently now: I start with the words buyers use, not the words the industry uses. I report real numbers, including the ones that don't flatter me. And I build my own research tools for buyer language, competitors and AI search visibility, because the ones I could buy didn't show me what I needed.
Right now I'm focused on local trade businesses, roofers first. When someone asks ChatGPT, Google's AI summary or Copilot who to call, I want your business to be the name that comes up. I don't have a roofing client yet. I'd rather tell you that than pretend otherwise.
Numbers I can stand behind
- USD 2.2 million
- added revenue for one client within 12 months, from landing pages written in buyer language.
- 68 pages live, 51 with ads running
- for a tree-planting company, with cost per lead down 33 percent across 976 leads.
What I do
- I write sales pages in the words your buyers actually type, so paid traffic can run on day one and the page still ranks later.
- I check what ChatGPT, Google's AI summary and Copilot say about businesses in your area, then work on the pages and listings those answers draw on.
- I build the research tools myself, so every number I show you comes from a source I can open.
Some of the people I've worked with
The receipts
These are Google's and Bing's own reports for a B2B technology client, name under NDA, for 12 July to 12 October 2026: 4.89 million appearances in Google's AI answers and 127,600 times named as a source in Bing. They show how often the client was shown or cited, not leads or sales.
See what the AI assistants say about you
I'll check what ChatGPT, Google's AI summary and Copilot answer when someone in your area asks who to call, and send you what I find.
Just Digital is the trading name of PT Just Digital Lindgren, an Indonesian limited liability company with its seat in Badung, Bali, Indonesia. Terms and privacy.